Platform Overview
With advances in mobile operating systems, developers can produce much higher quality, rich native applications for handheld devices. However, this has created a more demanding consumer, meaning that simply producing a WAP version of web content isn't always enough. Native applications, while a more rewarding user experience, can be more difficult to produce; couple that with tight deadlines and ever tighter budgets, along with a growing list of mobile platforms, and suddenly native app production can quickly feel out of reach.
Through years of experience, self-criticism, and reinvention, we have learned that a successful application, one that reaches the goals of all parties involved, takes a major investment in an infrastructure, both technical and operational, as well as the ability to remain flexible enough to enable each product built to be unique and perfectly suited to its audience. A successful handheld application must be more than just cutting-edge design, and our systems and processes provide a comprehensive, scalable starting point that can save an incredible amount of time, money, and human resource, making the previously immense undertaking both achievable and profitable.
The following is a quick overview of the components that make up our platform. Each component is critical to providing a truly viable way to create and sustain a business around rich handheld applications.
Platform Components
- Content Syndication Engine
- Most content owners already have some form of content output, either via RSS or other XML standards. Our content syndication engine is a flexible, real time consumption app that quickly and efficiently absorbs the content owners content into a standard format all of our applications use.
- Content Management System
- Our easy-to-use, mature content management system makes content delivery possible across a large array of channels, be it mobile, web, desktop, or any other publishing means.
- Application Services
- Our application services can take the data from our content management system and automatically expose the data via webservices with no additional programming required, allowing for instant content reflection.
- Data Warehouse
- Data Warehouse, our database storage and mining engine, can extrapolate an extensive amount of information to render a clear picture of a product’s effectiveness, both in user engagement and profitability.
- Report Center
- Report Center, our browser-based data reporting interface, seamlessly connects with our Data Warehouse to give our partners real-time access to the information they need about their products.